The Work — an editorial index
Platforms that outlived
the campaigns
that started them.
Each entry begins with the strategic question the work was built to answer — not the brief, not the result.
Communication isn’t what a brand expresses. It’s what people experience.
01
“How does a telecom brand earn a role inside Pride?”
Turn Up the LoveAT&T
Sector
Telecommunications
Years
2019—2023
Read →02
“How does a legacy company become relevant inside Black culture?”
Dream In BlackAT&T
Sector
Telecommunications
Years
2018—2023
Read →03
“Can a brand credibly convene an industry it does not belong to?”
AT&T Untold StoriesAT&T
Sector
Film & Media
Years
2018—2022
Read →04
“What is the highest-value use of a telco's role in live music?”
AT&T Music PlatformAT&T
Sector
Music
Years
2016—2021
Read →05
“How does a brand host a room that isn't its own?”
LOVELOUDAT&T
Sector
Music & Civic
Years
2018—2022
Read →06
“How does a legacy distributor learn to work with creators?”
DIRECTV Creator LabDIRECTV
Sector
Entertainment
Years
2023—
Read →07
“How does a business magazine build a partnerships practice worthy of its masthead?”
Forbes Brand PartnershipsForbes
Sector
Publishing
Years
2014—2017
Read →08
“What does an LGBTQ+ media brand owe its audience in 2015?”
Pride.com & Here MediaHere Media
Sector
Publishing
Years
2011—2014
Read →Before you leave