Hébert.media
About · Brand & Growth Leader

I help organizations
build brands that
matter.

Robert Vincent Hébert
Robert Vincent Hébert · Los Angeles
The through-line

I’ve spent more than two decades helping brands connect with people through culture, content, partnerships and experiences. My career has taken me through publishing, media, entertainment, and telecommunications, but the work has remained remarkably consistent: helping organizations earn relevance by understanding the people they hope to serve.

Across my career, I’ve identified emerging cultural opportunities and transformed them into scalable platforms built around creators, content, partnerships, experiences, and community. Those platforms have helped global brands strengthen relevance, deepen engagement, and create measurable business growth by earning a meaningful place in consumers’ lives.

Today, I believe the most effective marketing leaders do more than build campaigns. They help organizations align strategy, products, partnerships, and marketing around a shared understanding of how consumers evaluate brands.

Consumers evaluate brands constantly, through advertising, products, partnerships, customer experiences, creators, AI, and the choices companies make every day.
Leadership philosophy

Marketing that reflects the business behind it.

Marketing works best when the experience people have with the company backs up what the company's communications represent.

Consumers evaluate brands constantly, through advertising, products, partnerships, customer experiences, creators, AI, and the choices companies make every day.

The work that excites me most sits at the intersection of brand strategy, cultural relevance, partnerships, innovation, and organizational change.

Experience

An evolution, not a résumé.

  1. 01
    Head of Culture Sponsorships & Media
    AT&T
    2023–2026

    I lead AT&T's cultural sponsorship portfolio across music, entertainment, creators, film, and community partnerships, identifying opportunities that strengthen brand relevance while advancing enterprise business objectives.

    Recent work includes launching AT&T's newest music platform and building integrated programs that connect artist partnerships, festival sponsorships, creator storytelling, retail experiences, and year-round content into scalable cultural ecosystems.

  2. 02
    Marketing & Communications Lead, Creator Lab
    DIRECTV
    2017–2023

    At DIRECTV, I created and scaled cultural platforms that helped the company participate authentically in conversations around love, identity, entertainment, film, and community.

    My work included Turn Up the Love, The Love Connection, Dream In Black, AT&T Untold Stories, LOVELOUD, and Lady Gaga Super Saturday Night, demonstrating how creators, partnerships, original content, and experiences could become enduring brand assets rather than one-time campaigns.

  3. 03
    Vice President, Marketing
    Here Media
    2010–2017

    I led growth strategy for one of the world's largest LGBTQ+ media companies, overseeing marketing, audience development, product marketing, editorial strategy, partnerships, communications, social media, and experiential marketing across digital, print, television, streaming, and live events.

    During my tenure, I launched Pride.com, expanding audience reach by more than 70% and helping establish one of the internet's leading LGBTQ+ lifestyle destinations.

  4. 04
    Associate Creative Director
    Forbes
    2007–2010

    At Forbes, I helped redefine how one of the world's leading business media brands connected editorial storytelling with advertiser value during its branded content revolution.

    Working across editorial, product, design, and sales, I developed integrated branded content and partnership programs that accelerated digital revenue growth while pioneering new approaches to storytelling.

How I lead

Built through collaboration, not hierarchy.

I’ve spent my career bringing together executives, product teams, agencies, creators, artists, nonprofit organizations, retailers, and strategic partners around ambitious ideas.

It has been my experience that the strongest brands are built through collaboration.

I work to build high-performing teams connected by purpose, accountability, curiosity, and trust.

Looking forward

Energized by organizations willing to evolve.

I’m most energized by organizations willing to evolve.

Companies rethinking how consumers evaluate brands.

Companies exploring new partnerships.

Companies willing to rethink products, experiences, and marketing together.

Those are the moments where thoughtful leadership can change the trajectory of the entire business, well beyond marketing.

Let’s build something that matters

Companies hire me when they’re ready to build a brand that matters more than marketing that simply performs.

Contact me→