Twenty years
asking the same question,
in five industries.
Every role has shared one purpose: building stronger relationships between brands and the people they serve.
I did not set out to become a marketing executive. I set out to understand why some organizations are chosen, over time, by people who have every reason to choose someone else.
The industries changed. The question did not. Publishing taught me that a brand is a subscription. Media taught me that audiences outgrow the franchises built for them. Business journalism taught me that a line, once crossed, is difficult to walk back. Telecommunications taught me the discipline of scale. Entertainment is teaching me that the next platforms will be built with creators, not around them.
The through-line is contribution — a brand’s willingness to add more to a conversation than it extracts from it.
Every partnership teaches consumers what a brand believes about itself.
An evolution, not a résumé.
- 01Publishing2004—2011
Began in editorial and consumer publishing, learning that a brand is a promise the reader either renews or cancels every month.
- 02Media2011—2014
Modernized Pride.com and Here Media as the audience aged past the publications built for them. Learned to lead a franchise through generational change.
- 03Business Journalism2014—2017
Rebuilt the Forbes brand partnerships practice, protecting an editorial line while opening a commercial one. Learned how brands and publishers keep each other honest.
- 04Telecommunications2017—2023
Led brand, partnerships, and cultural platforms at AT&T. Built Turn Up the Love, Dream In Black, Untold Stories, and the AT&T Music Platform. Learned the discipline of running programs at national scale.
- 05Entertainment2023—
Building the DIRECTV Creator Lab and the next generation of platform work — this time with creators as authors, and distribution as a promise the company keeps.